Product News

Fresh ideas, tasty new recipes, convenient new formats, supported by the very latest advancements in pet care and nutrition - Purina brings you outstanding new food solutions. Our research and development, production and marketing teams are dedicated to consistently improving the Purina product range, leading the market and offering you and your pet more at mealtimes.

Scroll below to discover what's new from Purina's leading pet food brands, then click the links to learn more.

PURINA BUSY BONES
PURINA BUSY BONE
Fantastic New Treats to delight your dog.Busy Bone® has what dogs want. Entertaining and challenging chews keep dogs blissfully busy and rewarding middles keep them coming back for more. In the kitchen, in the yard, wherever: it’s their time to chew, chomp and play. With a variety of entertaining chew experiences and sizes to choose from, there’s plenty for your best friend to chew on. Get Busy!
 
BUSY BONE Mini - A mini your mini can love
Small dogs love to chew just as much as their larger friends. Busy Bone® Mini is the perfect size for your little one. And the lovable shape reflects how they’ll feel about the yummy reward inside, as well as how you feel about your favorite little friend. Get Busy

BUSY BONE Small/Medium - More than just a chew treat, Busy Bone’s® twisted shape makes for an entertaining chewing experience, and your friend will work at it eagerly because Busy Bone® also offers a rewarding tasty middle. Get Busy!
 
BUSY BONE Large - Give your big dog the big bone.
Designed with your big dog in mind, the meaty middle will keep your dog blissfully busy letting him do what dogs do…chew!

BUSY BONE Dental (Small / Medium)
Busy Bone Dental chews are a perfect way to help keep your dog's whole mouth clean and healthy. Perfect because the twisted-star shape reaches everywhere to help reduce plaque and tartar build-up. For a whole mouth clean - front, back and in between - make Busy Bone Dental chews a regular part of your dog's treat line-up
 
BENEFUL Playful Life

Dogs everywhere are licking their lips in anticipation. BENEFUL Playful Life is the delicious new protein-rich dry food that's packed with nutritious ingredients like real beef, oatmeal and egg. It's just what your dog needs to squeeze more play into every day. Look for BENEFUL Playful Life in your supermarket today.

 
PRO PLAN Puppy OptiStart

When a mother feeds her puppy, he receives the perfect mix of antibodies and nutrition to protect and develop his immature protective systems - the immune system, the digestive system and the skin and coat.

But once weaned, his antibody level drops, leaving a gap in his immune protection.

That's why Purina veterinarians and nutritionists have developed New Purina PRO PLAN Puppy with OptiStart. Scientifically formulated with an innovative blend of nutrients including colostrum (rich in natural antibodies) which help extend the protection that starts with the mother's milk. These nutrients help to overcome the immunity gap and provide targeted nutrition for the three protective systems, so a puppy can grow to his full potential.

Specifically formulated for puppies from 3-4 weeks up to 24 months, as well as gestating and lactating bitches, PRO PLAN Puppy formulas are a complete and balanced dog food. They are scientifically formulated to give puppies the building blocks of life that will enable them to grow up healthy and strong.