PURINA: Your Pet, Our Passion

TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or AskPurina@nz.nestle.com.



OPTINUTRITION® provides scientifically proven benefits which target specific health needs to accompany your pet throughout their life. It means that, whatever's going on in their world, you'll find a nutritional solution to match. You can rely on Purina® PROPLAN® throughout your pet's life.


You’ll be amazed at what your pet can do with the right care and nutrition. PRO PLAN can help you provide both, with high-quality nutrition and expert advice.


Every dog has different nutritional requirements and their needs will change at different times in their life. Purina® PRO PLAN® new range with OPTINUTRITION® is our latest innovation to match all of these needs. It’s our most advanced and efficient combination of nutrients which has been developed using cutting-edge science and it is expertly applied to your dog’s nutrition.
OPTINUTRITION® provides scientifically proven benefits which target specific health needs to accompany your dog throughout his life.


    With colostrum proven to strengthen a puppy's natural defences to combat daily challenges for an optimal start in life


    Helps keep dogs at their peak condition with advanced scientifically proven nutrition that targets the specific needs of adult dogs throughout their life


    Helps reduce the risk of adverse food reactions, and is a combination product to support skin conditions and stomach sensitivities


    Contains a prebiotic proven to improve digestive health, microflora balance & faecal consistency 


    Proven to be effective for healthy weight & weight management. It helps to reduce hunger & maintain muscle mass during weight loss


    Increases endurance for highly active and working dogs and aid muscle recovery and joint health 


  • Meaningful and proven benefits
  • OPTINUTRTION® targets the specific health needs of dogs and cats, whatever their size, lifestage or special needs.
  • Highest quality ingredients
  • Unique mix of ingredients at precise levels
  • Better health, visible improvements, superior taste

Available from selected pet stores, vets and rural stores nationwide.