The story behind the TUX biscuit is a classic example of Kiwi ingenuity and the New Zealand ‘can do’ attitude.
More than 50 years ago, Tiny Moore, a Blenheim inventor who was concerned about the poor feeding standards for working dogs, developed a hard-baked dog biscuit packed with balanced nutrition. Happy with his new invention, Tiny approached the Elastrator Company with a simple but effective sales pitch for the biscuits he had developed.
Taking a sack, a steak, one of his biscuits and a few hungry farm dogs, Tiny proceeded to demonstrate the appeal of his new product. Tiny covered the steak and the biscuit with a sack and, as he made conversation, the dogs sniffed around and headed straight to the biscuit. Tiny Moore had found himself a manufacturer and TUX was born.
In 1954, the first TUX dog biscuits were produced in an old Blenheim bakehouse. The word TUX, a derivation of 'dog tucker', has since become part of the Kiwi vernacular.
The TUX dog biscuits produced today have come a long way nutritionally, but their essence remains true to Tiny Moore's creation - a large, hard baked triangle made from wholly natural ingredients. The TUX biscuit is a New Zealand icon - loved by dogs for its superior flavour and texture; loved by dog owners for its convenience and balanced nutrition.