PURINA: Your Pet, Our Passion


Complete and balanced food for dogs with sensitive skin with a specific blend of nutrients proven to maintain healthy firm skin and beautiful shiny coat.



Check out the PRO PLAN website for more information about our senior range.

3 weeks challenge

PRO PLAN Adult Sensitive Skin and Coat Medium & Large with OPTIDERMA

PRO PLAN Sensitive Skin and Coat with OPTIDERMA is a proven blend of skin targeting nutrients supporting healthy skin and coat.

OPTIDERMA is scientifically developed to help reduce the risk of food sensitivity and skin reactions. The special formula helps support skin moisture and firmness and is proven to maintain overall skin health.

OPTIDERMA includes a special combination of skin targeting nutrients such as amino acids, essential fatty acids, B-vitamins and zinc, proven to support healthy skin and beautiful coat. It is formulated without wheat and with carefully selected protein sources.

Contains natural ingredients including salmon as the first ingredient and no added artificial colours, flavours and preservatives.

  • Specific blend of nutrients proven to maintain healthy, form skin and beautiful shiny coat
  • Carefully selected protein sources, including salmon, to help minimise risk of skin reactions and discomfort
  • Key nutrients to help limit excessive hair loss and strengthen hair follicles
  • A combination of key nutrients that helps to support healthy joints for your puppy’s active lifestyle
  • Formulated for daily dental care
  • Contains natural ingredients including salmon as the first ingredient and no added artificial colours, flavours and preservatives

Adult Recommended Daily Feeding Guideline

Weight of Dog 1h activity 1-3h activity
10 – 25kg 180 – 335g 210 – 385g
25 – 35kg 335 – 420g 385 – 480g
35 – 45kg 420 – 495g 480 – 570g
more than 45kg Add approximately 32gm of food per additional 5kg of body weight Add approximately 37gm of food per additional 5kg of body weight


Feeding Instructions

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog. Factors such as a dog’s metabolism, size, activity level, age and whether the dog is desexed will affect the amount of PRO PLAN needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog’s weight on a regular basis, making sure that their ribs are easily felt and their waist is visible when viewed from above. Maintaining an ideal body condition can benefit your dog’s lifelong health.


Salmon, rice, oats, dehydrated salmon, maize gluten meal, barley, animal fat preserved with mixed-trocopherols (form of vitamin E), animal digest, pea protein, beet pulp, minerals, vitamins, amino acids and natural flavours (including calcium, phosphorous, sodium, chloride, potassium, magnesium, manganese, copper, zinc, iron, iodine, selenium, vitamin A, vitamin B1, vitamin B2, vitamin B3, folic acid, vitamin B5, vitamin B6, vitamin B12, vitamin C, vitamin D, vitamin E, choline) fish oil and natural antioxidants.

Crude Protein 27.0%
Crude Fat 15.0%
Crude Fibre (Max) 5.5%
Salt (Max) 1.8%
Omega 3 Fatty Acids (Min) 0.8%
Omega 6 Fatty Acids (Min) 1.8%
Zinc (Min) 100 mg/kg
Vitamin B2 (Min) 10 mg/kg
Vitamin B6 (Min) 10 mg/kg
Vitamin E (Min) 400 μ/kg
Calcium (Min) 0.9%
Methionine (Min) 0.35%
Metabolizable Energy (ME) 3.58 kcal/g
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