PURINA: Your Pet, Our Passion

TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or AskPurina@nz.nestle.com.



PURINA ONE SMARTBLEND TRUE INSTINCT Grain-Free Dog Food is formulated with real beef as the number one ingredient, along with sweet potatoes and other high-quality ingredients.



Check out our website for more information about our PURINA ONE SMARTBLEND range.

3 weeks challenge


No matter how far science advances us, we always look to nature to inspire us. PURINA ONE SMARTBLEND TRUE INSTINCT was created to deliver on a dog’s natural instinct to choose nutrient-dense foods. Our Grain-Free Formula, made with real beef as the #1 ingredient, has been formulated without corn, wheat or soy and provides a grain-free option that contains the protein and energy active dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog’s natural instinct.


Why 4 Antioxidant Sources? Together, They Make A Healthy Difference.

An active dog can benefit from an antioxidant blend. Our dual defense antioxidant blend includes Vitamins E & A, along with minerals zinc and selenium in a complete and balanced diet that works around the clock. Together, they make a healthy difference on the inside by supporting your dog’s immune system and on the outside, by supporting healthy skin and a radiant coat.

  • Real beef is the #1 ingredient
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Highly digestible so more nutrition goes to work inside your dog
  • No poultry by-product meal, artificial flavors or preservatives
  • Made without corn, wheat or soy
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • 4 sources of antioxidants to help support a healthy immune system
Weight (kg) Amount to Feed
1.4 – 5.4 kg 1/3 to 1 cup
5.9 – 9.1 kg 1 to 1-1/3 cups
9.5 – 15.9 kg 1-1/3 to 2 cups
16.3 – 22.7 kg 2 to 2-1/2 cups
23.1 – 34.0 kg 2-1/2 to 3-1/3 cups
34.5 – 45.4 kg 3-1/3 to 4 cups
Over 45.4 kg 4 cups plus*

*1/3 cup for each 4.5 kg of body weight over 45.4 kg

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 250 ml measuring cup, which contains approximately 113 g of PURINA ONE). Factors, such as a dog’s metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of PURINA ONE needed to maintain an ideal body condition. The pet experts at PURINA have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog’s weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. Maintaining an ideal body condition can impact your dog’s lifelong health.


It’s Not For All Dogs

PURINA ONE TRUE INSTINCT formula is specifically formulated for adult dogs. If you have a puppy, or a pregnant or nursing dog, feed PURINA ONE SMARTBLEND Healthy Puppy Formula.


May Be Served Dry or Moistened

PURINA ONE may be fed dry or mixed with water. If mixed, we suggest one part liquid to four parts PURINA ONE.


Making the Switch to PURINA ONE

Although you’ll be anxious to see the difference PURINA ONE can make in your dog, please allow 7–10 days to ease the transition from his current food. Each day, simply feed a little less of the previous food and a little more PURINA ONE until you’re feeding PURINA ONE exclusively. This gradual transition will help avoid dietary upsets.


No Supplements Necessary

PURINA ONE provides 100% complete and balanced nutrition. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.


Fresh Water, Proper Diet & Veterinary Care

Be sure to provide fresh water in a clean container for your dog daily. Proper diet, exercise and veterinary care are the best ways to keep your dog healthy. If your dog hasn’t had a check-up in the past year, please make an appointment today.


Beef (source of glucosamine), chicken meal (source of glucosamine), canola meal, lentil flour, pea starch, beef fat naturally preserved with Vitamin E, cassava root flour, pea protein, dried egg product, dried yeast, dried beet pulp, natural liver flavour, ESSENTIAL NUTRIENTS AND OTHER INGREDIENTS: Minerals (salt, potassium chloride, mono and dicalcium phosphate, calcium carbonate, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite), glycerin, sunflower oil, dried sweet potatoes, Vitamins (Vitamin E, choline, Vitamin B-3, Vitamin A, Vitamin B-5, Vitamin B-1, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin D-3, Vitamin K, Vitamin B-7), taurine. C417118

Crude Protein (Min) 30.0%
Crude Fat (Min) 17.0%
Crude Fibre (Max) 4.0%
Moisture (Max) 12.0%
Linoleic Acid (Min) 1.5%
Calcium (Ca) (Min) 1.0%
Phosphorus (P) (Min) 0.8%/kg
Zinc (Zn) (Min) 150 mg/kg
Selenium (Se) (Min) 0.35 mg/kg
Vitamin A (Min) 15,000 IU/kg
Vitamin E (Min) 460 IU/kg
Glucosamine (Min)* 400 ppm
Omega-6 Fatty Acids (Min)* 1.6%

*Not recognised as an essential nutrient by the AAFCO Dog Food Nutrient Profiles


Calorie Content

3929 kcal/kg

446 kcal/cup

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