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Your Pet, Our Passion.

TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or AskPurina@nz.nestle.com.

Welcome to the Purina Dog Breed Selector

Whether you know the breeds you like or need a bit of guidance, we’re here to help pair you with your ideal four-legged friend.

Already know which breed you want? Find it in our Dog Breed Library.

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Finding the right breed for you

At Purina, we believe that the bond between people and pets helps create a better society. Owning a dog can mean years of a happy and fulfilling life together, but it is your responsibility, for the sake of both, you and your dog, to find the right match.

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Matching your lifestyle with their needs

All dogs have their own, unique personality, but some instincts and behaviours they’re born with. If a pup’s breed is likely to be an avid noisy maker, he can learn to be quieter, but you need to be prepared to invest time and kindness in hours of education, as being quiet may go against his nature. Our breed selector can help you to match the natural predisposition in a dog to your lifestyle. If you and your dog enjoy similar things, you will be more likely to live a happy, fulfilling life together.

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Less questions, more accuracy

At Purina, we’ve brought together experts in pet nutrition, health and behavior, ensuring we ask the right questions, to help you find the right dog for you.

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Cross-breeds and Mixed breeds

Opting for cross-breeds that combine the appearance and personality of two different pure breeds, is also a good option, even if it can be trickier to be sure which breed will contribute more to your dog’s looks and personality. Mixed breeds, also known as mongrels, cross-bred dogs or “purebred mutts”, come from a largely non-pedigree background, with an advantage of a wider genetic pool often making them healthier. Pet shelters and rescue organizations are a great source of pure breeds and mixed breeds looking for loving homes, and the shelter’s caring staff will help you find the dog that will touch your heart and match your needs.

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More choice and flexibility

We understand how the bond between people and pets differs from one family to another; that’s why we'll show you which breeds seem most suited to your preferences, as well as those which might not be. Hopefully this tool can assist you or give you ideas to steer you in the right direction.

Already know which breed you want? Find it in our Dog Breed Library.