Woman holding dog in a blanket outside

Let's make your bond stronger


At Purina we understand pets are more than just pets. 

They are our friends for life and our closest confidants. We believe in the magical connection of the pet human bond.

How we're helping to support all of your unique bonds:

Woman working on laptop with Husky
pets at work
Helping bonds work
We help companies become dog-friendly so you can bond from 9 to 5. We are passionate about our Pets At Work Initiative because we believe people and pets are better together.
our partners
Helping make more bonds possible
We believe in second chances and to make more bonds possible for pets in need. That's why we've been partnering with SPCA since 2016 to support the rehoming of cats and dogs across NZ.
CES team
contact us
Supporting your bond
Our Purina Pet Care Team are here to help, offering expert advise on health and nutrition to wellbeing and behaviour.
Better with pets prize woman sat with dog
our impact
Unleashing powerful bonds
We are working with Ashoka to harness the power of the pet human bond to drive positive change in society through our Purina Better With Pets Prize.

Nurturing new bonds

boy with his puppy
pet parenting
Growing Pup
We're here to help new puppy parents with all the tips and tricks they'll need to help them bond from day one, with our puppy article hub.
kitten sitting on someone's lap
pet parenting
Kitten Code
We're here to help new kitten owners with all the tips and tricks they'll need to help them bond from day one, with our kitten article hub.

Life-changing nutrition

Purina institute logo
our science
Researching long-lasting bonds
We set up the Purina Institute to advance the science of nutrition, promoting global collaboration with the veterinary community and scientific thought leaders to help pets live better, healthier & longer lives.
Pro Plan Liveclear products
our science
Building closer bonds
We have developed Purina PRO PLAN LIVECLEAR; breakthrough nutrition to help reduce cat allergens. We believe even nutritional innovation can help to make your bond stronger.