PURINA: Your Pet, Our Passion

UPDATE: To our Valued Pet Owners: We apologise for any difficulty you may have been experiencing getting your hands on your pet’s favourite foods recently. Unfortunately, like many companies, we are experiencing significant delays due to global supply challenges, and we are working as best we can to limit this impact on you. Please don’t hesitate to reach out to our team of Vet Nurses for FREE advice on 0800 738 847 or AskPurina@nz.nestle.com who can help recommend some alternatives. We are grateful for your loyalty and are always here to help.





Our top priority is the quality of the food that nourishes not only your pets, but our pets, as well. Because just like you, we’re cat people, too.

3 weeks challenge

Kitten Chow Naturals

Give her a great start! With real chicken as the first ingredient, Kitten Chow Naturals dry kitten food provides your kitten with the natural nutrition she needs—including essential nutrients like those found in a mother’s milk.

  • Real chicken as the #1 ingredient
  • High in protein for developing muscles
  • DHA for brain & vision development
  • Essential nutrients like those found in mother’s milk
  • No artificial colors, flavors or preservatives
Age Daily Amount Frequency
3 – 6 weeks 1/3 – 1/2 cup 2 – 3 times a day
7 weeks – 6 months 1/2 – 3/4 cup 2 – 3 times a day
7 months – 1 year 3/4 – 1 1/4 cup 2 times a day


Feeding Kittens

Kittens generally nibble solid foods at 3 – 4 weeks of age. Keep moistened Purina Kitten Chow Naturals available to these kittens at all times. Just add one part liquid to three parts Purina Kitten Chow Naturals, changing frequently to ensure freshness. After weaning, at 6 – 8 weeks of age, kittens will normally eat dry or moistened food at will. Start a Self-feeding program, leaving food in dish at all times. Feeding amounts should be adjusted as necessary to help your kitten maintain an ideal body condition. Because kittens continue to develop throughout their first year, it’s important that they get the extra nutrition of Purina Kitten Chow Naturals for a full 12 months. After one year of age, transition to the Purina Cat Chow Naturals formula that’s right for your cat.


Feeding for Reproduction

Purina Kitten Chow Naturals provides the extra nutrition needed by reproducing females in stages of gestation and lactation. Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female’s good body condition. Food intake may double or even quadruple during lactation.


Feeding Tip

Changes in your cat’s diet should be made gradually to allow your cat to become accustomed to a new food. Substitute small amounts of the new food for the old food, gradually increasing the amount of the new food while decreasing the old food, over a period of 7 – 10 days. This gradual transition will help avoid dietary upsets.

For your pet’s health, see your veterinarian regularly.

Provide adequate fresh water in a clean bowl daily. For your pet’s health, see your veterinarian regularly.


Chicken, corn gluten meal, chicken by-product meal, soy flour, rice, ground whole wheat, ground yellow corn, beef fat naturally preserved with mixed-tocopherols, natural liver flavor, phosphoric acid, natural flavor, salt, calcium carbonate, fish oil, choline chloride, dried spinach, taurine,MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), riboflavin supplement (Vitamin B-2), Vitamin B-12 supplement, pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), Vitamin D-3 supplement, biotin (Vitamin B-7), menadione sodium bisulfite complex (Vitamin K)], potassium chloride. A453118

Crude Protein (Min) 40.0%
Crude Fat (Min) 15.0%
Crude Fibre (Max) 2.5%
Moisture (Max) 12.0%
Docosahexaenoic Acid (DHA) (Min) 0.02%
Calcium (Ca) (Min) 1.0%
Phosphorus (P) (Min) 0.9%
Selenium (Se) (Min) 0.3 mg/kg
Vitamin E (Min) 150 IU/kg
Taurine (Min) 0.12%


Calorie Content (calculated)(ME)

3822 kcal/kg

406 kcal/cup

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