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TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or AskPurina@nz.nestle.com.

managing cat allergens

A major breakthrough in managing cat allergens

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Purina scientists have found a way to safely reduce active levels of the major cat allergen found in cats’ saliva.

This is a significant breakthrough as it can transform the way people manage cat allergens. Now, rather than limiting their exposure to the cat, individuals can limit their exposure to the allergen instead.

Dr. Ebenezer Satyaraj

These allergens have created a huge barrier to cat ownership and may limit the loving interactions between cat lovers and cats. Our discovery has the potential to transform how people manage cat allergens.

Dr. Ebenezer Satyaraj Purina Immunologist

Managing cat allergens infographics
  • As many as 1 in 5 adults worldwide experience cat allergens.
  • Avoidance or rehoming is a common recommendation to manage cat allergens.


Impact of cat allergens

Many people go to great lengths to reduce allergens in their environment, such as daily cleaning and frequent washing. Cat allergens can limit people’s interactions with cats, and sadly, they’re also a common reason why cats are given to shelters. Due to this, allergens can create an additional barrier to cat adoption and ownership.

what are cat allergens?
Purina expertise
What are cat allergens?
Although many people believe cat allergens stem from the cat’s hair or dander, the major cat allergen is Fel d 1. This protein is found primarily in the cat’s saliva. Fel d 1 is then transferred to the cat’s hair and skin during grooming. As the cat sheds, the allergen on the hair and dander is dispersed throughout the home.
Cat and owner hypoallergic
Purina expertise
What about hypoallergenic cats?
Contrary to popular belief, there are no truly hypoallergenic cats. All cats—even hairless ones—produce Fel d 1, regardless of breed, age, sex or neuter status. Additionally, Fel d 1 levels are not affected by hair color or length.

Fel d 1: The major cat allergen

[Fel • Dee • One] noun

This is a protein produced in a cat’s salivary and sebaceous (skin) glands. It gets transferred to cat’s hair and skin during grooming then is dispersed in the environment via hair and dander (dried flakes of skin).

A revolutionary, feline-friendly way to manage cat allergens

After more than a decade of research, Purina scientists discovered the primary cat allergen can be reduced when cats eat a diet containing an egg product ingredient with antibodies. These antibodies safely bind and block Fel d 1 in cats’ saliva and this inactive Fel d 1 gets transferred to the hair when grooming. This is a safe, feline-friendly approach and does not interfere with with Fel d 1 production or change the cats’ overall physiology.

Live Clear infographic

Our studies

According to a landmark Purina study, of cats fed this egg ingredient, 97% showed decreased levels of active Fel d 1 on their hair and dander. On average, there was a 47% reduction of active Fel d 1 on cats’ hair beginning with the third week of feeding the diet.

The decrease in active Fel d 1 on cats’ hair and dander can help reduce cat allergens that get shed into the environment.

A major breathrough in managing cat allergens
Liveclear product
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Pro Plan

A major breakthrough in managing cat allergens

We believe nothing should stand between you and your cat. Not even cat allergens. Discover the difference our Pro Plan LiveClear range could make to your allergen management routine – to get you and your cat closer.

Discover Purina's Revolutionary Approach.
Press Release CatAllergenBreakthru.pdf

Discover the LIVECLEAR Range

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PURINA PRO PLAN Kitten Liveclear Chicken Formula Dry Cat Food - Front of Pack (210 x 210px)

PRO PLAN Kitten LIVECLEAR Chicken Formula Dry Cat Food