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Your Pet, Our Passion.

TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or AskPurina@nz.nestle.com.

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Pro Plan

Discover the PRO PLAN dog range

Every PRO PLAN diet is guaranteed to provide 100% of the essential nutrients that your dog needs and loves.
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We believe that nutrition is the foundation of long-term health and the starting point to an amazing life.

That’s why PRO PLAN is a confident choice for those who want to feed their dog a diet based on cutting-edge science, rooted in over 90 years of proven results.

All PRO PLAN products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life – from supporting immunity in puppies to promoting cognitive development in older dogs.

Our optimised nutrition offers meaningful health benefits that foster long-term well-being without compromising on the great taste your dog loves.

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Why PRO PLAN

You’ll be amazed at what your pet can do with the right care and nutrition. PRO PLAN can help you provide both, with high-quality nutrition and expert advice.

 

  • Meaningful and proven benefits
  • Targets the specific health needs of dogs and cats, whatever their size, lifestage or special needs.
  • Highest quality ingredients
  • Unique mix of ingredients at precise levels
  • Better health, visible improvements, superior taste
Pro Plan puppy
Our nutrition
PRO PLAN Puppy
Specially formulated by Purina vets and nutritionists, the PRO PLAN range for puppies helps them get the best possible start in life. Based on colostrum, our range helps support puppies’ natural defences, helping them combat daily challenges.
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Our nutrition
PRO PLAN Adult
Our range of dry food for adult dogs is developed with high-quality ingredients and contains key nutrients that help support healthy joints for an active lifestyle, keep their coat shiny from root to tip, and maintain good dental care.
Pro Plan senior
Our nutrition
PRO PLAN Senior
As dogs get older, feeding them a diet specially formulated for their golden years may be beneficial. Containing an exclusive blend of nutrients, PRO PLAN helps your dog stay as lively, alert, and interactive as possible, improving mental sharpness and responsiveness.

Explore the range:

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PRO PLAN Adult Essential Health Large Breed Dry Dog Food

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PRO PLAN Adult Sensitive Skin and Stomach All Breed Sizes Dry Dog Food

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PRO PLAN All Life Stages Performance All Breed Sizes Dry Dog Food

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PRO PLAN Adult Performance Extreme 32 30 Chicken Dry Dog Food

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PRO PLAN Adult Weight Loss Sterilised All Breed Sizes Dry Dog Food

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PRO PLAN Adult Sensitive Digestion Medium Breed Dry Dog Food

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PRO PLAN Adult Performance Extreme 32 30 Chicken Dry Dog Food

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PRO PLAN All Life Stages Performance All Breed Sizes Dry Dog Food

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PRO PLAN Adult Sensitive Skin and Coat Small Mini Breed Dry Dog Food

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PRO PLAN Puppy Sensitive Skin and Coat Dry Dog Food

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PRO PLAN Adult Sensitive Skin and Coat Medium Large Breed Dry Dog Food

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PRO PLAN Adult Fussy and Beauty Small Mini Breed Dry Dog Food

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Harnessing the power of science

As an owner, you are the most important contributor to your dog’s well-being, that’s why we are committed to sharing all our expertise in nutrition and pet care with you.

We work hard to understand the pet health concerns that matter most to you, and that’s why our research focuses on those areas that make the biggest difference to the lives of dogs and their owners.
 

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PURINA Institute

Advancing Science for Pet Heatlh

We are here to advance the science of nutrition, promoting global collaboration with the veterinary community and scientific thought leaders to help pets live better, longer lives.

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PRO PLAN Adult Essential Health Large Breed Dry Dog Food

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PRO PLAN Adult Sensitive Skin and Stomach All Breed Sizes Dry Dog Food

all sizes all ages dog 1

PRO PLAN All Life Stages Performance All Breed Sizes Dry Dog Food

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PRO PLAN Adult Weight Loss Sterilised All Breed Sizes Dry Dog Food