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Your Pet, Our Passion.

TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or

Purina and breeders

Purina and breeders

At Purina our breeder clubs aim to work with you and our partners to provide all the support you need through the journey of breeding and exhibiting.

cat and dog together on sofa
Purina Breeder clubs offer a range of benefits including*:
  • Preferential prices and premium home delivery on selected Purina Food
  • FREE recommendation packs for new owners
  • FREE bag of your preferred food for your litter to give to New Owners
  • An incentive for referring New Owners
  • An incentive for referring New Breeders
  • Dedicated breeder team and technical helpline
  • Exclusive content and support via our ECRM programme
dog and cat playing
What we ask of you*
  • You live in the UK (or the Channel Islands)
  • You have your own registered Kennel Club / GCCF Affix
  • Purchase 1 Large Bag of food to activate your account*
  • Purchase 4 large Bags food per year*
  • You agree to give recommendation packs to all new pet owners and invite them to our referral programme
  • If you breed more than 3 litters a year (5 in Scotland) you must be licensed by your local authority

* Detailed terms and conditions for both breeder programs are available on site.

Pro Plan Breeder Connect
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Pro Plan

Pro Plan Breeder Connect

The Breeder connect club is to provide the best support possible to you, by working closely together and supporting you along the whole journey of breeding and exhibiting both cats and dogs.

As the kennel club’s official partner in nutrition we take this commitment seriously.

That’s not all we also provide you with ongoing support as well as full access to all our experts including our vets and nutritionists via your online portal, our Breeder Managers and at various events throughout the year.

Beta Breeder
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Beta Breeder First Steps Club

We’re all about celebrating dogs being themselves and doing what they naturally love. Because when they’re off the leash, they truly come alive. That’s why we’re inspired to develop high quality nutrition that specifically supports their natural requirements. With over 85 years of experience, we know nutrition inside out, and all our Beta food is made with selected natural ingredients such as carrot, spinach, parsley, chicory and wholegrains, and contains no added artificial colours, flavours or preservatives – and they never have.

At Purina we know that puppies have very specific needs throughout their young lives. With that in mind, we've created the Beta Breeder First Steps Club to give your dogs the best possible care.

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Contact us

We’re here to answer all of your pet questions - there's nothing too big or small. Get in touch with us directly any time, any way. Our lines are open from 9am - 5pm, Monday to Thursday and 9am-4.30pm on Fridays.

You can also contact us via web form or email. 

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