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Your Pet, Our Passion.

TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or AskPurina@nz.nestle.com.

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Beneful

Discover the BENEFUL range

We believe that play is at the heart of your dog’s happiness. That’s why Purina is dedicated to bringing the joy of play to you and your best buddy.
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Beneful

Why BENEFUL

BENEFUL dog food can help keep your dog happy and healthy with a perfect balance of real, wholesome ingredients, quality nutrition and great taste.

BENEFUL® dry dog food

We make BENEFUL dog food to feed the need to play. That’s why we make it with fun shapes, textures and flavours, along with wholesome ingredients and balanced nutrition.

Why BENEFUL® dry dog food

  • Protein-rich nutrition to help build strong muscles
  • Wholesome grains for energy
  • Omega fatty acids and antioxidants help support a healthy immune system
  • Includes vitamin-rich vegetables and essential vitamins, minerals and nutrients

Available in

  • The right food for dogs of every size and life stage
  • Formulas that support healthy weight, and a radiant coat

 

BENEFUL® wet dog food

BENEFUL wet dog food is made with wholesome ingredients you can see and delicious flavours your buddy is sure to love.
Great for mixing with BENEFUL dry dog food.

Why BENEFUL® wet dog food

  • A variety of proteins such as beef, chicken
  • Textures vary, all with real ingredients you can see
  • Accents like carrots, barley, rice, and green beans

Available in

  • Prepared meals and superfood tubs

 

Ingredients & nutrients

  • Real meat as #1 ingredient
  • Antioxidant-rich nutrition to help support a healthy immune system
  • 23 essential vitamins and minerals support overall health
  • Includes vitamin-rich vegetables
  • Appealing mix of tender and crunchy bites

Explore our ranges

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Wet Dog Food
Available in chopped, shredded, chunky, and paté varieties. Made with real meat or fish. No artificial flavors, colors, or preservatives.
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Dry Dog Food
Real meat, poultry or fish is always the #1 ingredient. All our dry dog food formulas include accents of real fruits or veggies. Great taste with no artificial flavors.

Explore dog food

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BENEFUL Adult Grain Free Chicken Dry Dog Food

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BENEFUL Healthy Puppy Dry Dog Food

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BENEFUL Adult Healthy Weight With Real Chicken Dry Dog Food

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BENEFUL Adult Incredibites With Real Beef Dry Dog Food

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BENEFUL Adult Originals With Real Beef Dry Dog Food

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BENEFUL Adult Originals With Real Chicken Dry Dog Food

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BENEFUL Adult Prepared Meals Beef Stew Wet Dog Food

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BENEFUL Adult Prepared Meals Roasted Chicken Recipe Wet Dog Food

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BENEFUL Adult Simple Goodness With Real Beef Dry Dog Food

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BENEFUL Adult Simple Goodness With Real Chicken Dry Dog Food

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BENEFUL Adult Superfood Blend With Beef Salmon Wet Dog Food

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BENEFUL Adult Superfood Blend With Chicken Oceanfish Wet Dog Food

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