PURINA: Your Pet, Our Passion

UPDATE: To our Valued Pet Owners: We apologise for any difficulty you may have been experiencing getting your hands on your pet’s favourite foods recently. Unfortunately, like many companies, we are experiencing significant delays due to global supply challenges, and we are working as best we can to limit this impact on you. Please don’t hesitate to reach out to our team of Vet Nurses for FREE advice on 0800 738 847 or AskPurina@nz.nestle.com who can help recommend some alternatives. We are grateful for your loyalty and are always here to help.



PRO PLAN Kitten with OPTISTART is specifically formulated for the healthy development of kittens from 6 weeks to 1 year. PRO PLAN Kitten combines all essential nutrients including vitamins C and D, DHA and antibodies from colostrum, in a high protein diet for kittens.  


Unfortunately we are experiencing a temporary supply shortage on colostrum.

In the short term, PRO PLAN Kitten 1.3kg will not contain colostrum. However, rest assured this formula will continue to provide a high quality, complete and balanced diet for your kitten, including immune health and digestive support benefits provided by other existing ingredients instead of colostrum.

For more info visit www.proplan.co.nz or call one of our Pet care Advisors on 0800 Pet VIP.


Check out the PRO PLAN website for more information on our range.

3 weeks challenge

PRO PLAN Kitten with OPTISTART Kitten Food

PRO PLAN Kitten with OPTISTART is specifically formulated for the healthy development of kittens from 6 weeks to 1 year.

Did you know that during their first year of life, kittens are more prone to infections, diarrhoea and digestive upsets? That’s why PRO PLAN Kitten with OPTISTART combines all the essentials key nutrients that kittens need, plus colostrum proven to help them develop a stronger and faster immune response. OPTISTART also helps strengthen a kitten’s intestinal health and help reduce risk of stomach upsets so they can get the best start to life.

Recommended for pregnant and nursing queens. Also suitable for neutered/sterilised kittens.

  • Contains OPTISTART, proven to help reinforce a kitten’s intestinal health and reduce risk of digestive upsets
  • Supports healthy bone and muscle growth
  • Helps protect teeth from plaque and tartar build-up
  • Helps support healthy vision and brain development
  • Proven to strengthen the immune system due to colostrum, which is very rich in antibodies
Age Weeks Grams per Day
6-12 25-80gm
12-26 45-105gm
26-52 105-55gm

Feed amount based on 250mL cup (contains approximately 110g PRO PLAN Kitten Food)


Feeding Instructions

Kittens start to nibble at solid food at 3 to 4 weeks old. Keep moistened PRO PLAN Kitten available at all times and allow your kitten to eat at will until fully weaned at 6 to 8 weeks. After weaning PRO PLAN Kitten can be fed moistened or dry. Use the age of the kitten to determine the number of feeds per day. For kitten’s under 3 months: 3-4 meals (moistened), 3-6 months: 3 meals and 6-12 months: 2 meals. Use the feeding table to select the daily amount to feed, and if you find your kitten is losing weight or overweight when fed this amount, adjust accordingly. To help your kitten maintain an ideal body condition, monitor your kitten’s weight on a regular basis, making sure that their ribs are easily felt and their waist is visible when viewed from above. Maintaining an ideal body condition can impact your kitten’s lifelong health. Feeding quantities required for ideal body condition will vary depending activity, environment and neutered status.


Feeding for Reproduction

PRO PLAN Kitten provides the extra nutrition needed by reproducing females during gestation and lactation. Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female’s ideal body condition. Food intake may double or even quadruple during lactation.

Be sure to provide fresh water in a clean container for your kitten daily. Proper diet, exercise and veterinary care are the best ways to keep your kitten healthy. If your kitten has not had a check-up in the past year, please make an appointment today.



Mother’s milk makes the ideal first food for every kitten and is naturally rich in everything they need, especially the building blocks for their own natural defences. Although they won’t be ready for complete weaning until they are between six and eight weeks old, most kittens will start to nibble solid foods at three or four weeks. This is the best time to start offering a specially formulated kitten food – wet or dry. If you choose a dry food, it should be moistened and mashed and food should be offered in a shallow bowl.

Don’t be tempted to wean too early. Switching to solid food too soon can be damaging for kittens’ immature digestive systems. The process is less stressful if you wean kittens onto the food their mother is eating while nursing. Start with about a tablespoonful five times a day, and adjust if they are leaving food in the bowl or are still hungry. Throughout the process they will continue to supplement their food with mother’s milk.

The key to successful weaning is time and patience. Your ambition should be to gradually remove the mother from her kittens around feeding time, in support of her natural instinct. This gradual weaning transition should see the mother reducing, then stopping, her milk production. By 10-12 weeks the transition to solid food should be complete. Throughout this period, monitor the kittens’ food intake and weight, and contact your vet if you have any concerns or the kittens fail to gain weight.


Chicken (Dehydrated Chicken, Chicken); Corn Protein; Whole Grain Wheat; Animal Fat Preserved With Mixed-Tocopherols (Form of Vitamin E); Wheat Protein; Minerals, Vitamins, Amino Acids, Organic Acids and Natural Flavours (Including Calcium, Phosphorous, Sodium, Chloride, Potassium, Magnesium, Manganese, Copper, Zinc, Iron, Iodine, Selenium, Vitamin A, Vitamin B1, Vitamin B2, Vitamin B3, Folic Acid, Vitamin B5, Vitamin B6, Vitamin B12, Vitamin C, Vitamin D, Vitamin E, Choline, Pyrophosphates); Legume Protein; Dehydrated Fish; Oats and Barley; Colostrum; Fish and/or Vegetable Oils; Natural Antioxidants.

Crude Protein (Min) 40.0%
Crude Fat (Min) 20.0%
Crude Fibre (Max) 3.0%
Salt (Max) 2.0%
Vitamin C (Max) 70mg/kg
Vitamin D (Min) 1,000IU/kg
DHA (Min) 0.02%
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