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Your Pet, Our Passion.
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Pro Plan

Introducing PRO PLAN® LIVECLEAR™

The World's First and Only Cat Allergen-Reducing Food. A safe and feline-friendly approach to reducing owners' exposure to cat allergens.

 

 

How PRO PLAN® LIVECLEAR™ Works

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All cats produce a common allergen, Fel d 1, in their saliva.

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When cats eat LiveClear, a key protein sourced from eggs binds to the Fel d 1 and neutralizes it.

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And when fed daily, LiveClear significantly reduces the allergens in cat hair and dander.

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Simply, and safely.

 

 

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Every cat is unique, and so the level of Fel d 1 they produce varies, just as every person's sensitivity level to these allergens is different. There is no ‘one size fits all’ way to manage exposure to cat allergens. Every little bit helps so a combination of management tools often works best to help reduce allergens in your home.

Your house environment is loaded with Fel d 1 allergens. Like glitter, this very sticky protein attaches itself to any surface and can remain there for a very long time. Therefore it is important to maintain your current cat allergen management regimen to allow PRO PLAN® LIVECLEAR™ to add that extra bit of help.

 

 

 

 

 

 

Discover PRO PLAN® LIVECLEAR™ Stories

Cat owners love their cats, but may have to limit contact with them due to cat allergen sensitivity. With PRO PLAN® LIVECLEAR, lives are changing for the better. See the difference it has made for real people like you.

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... “This food has absolutely been life changing. I have so much more time. I'm not constantly vacuuming. I'm not constantly cleaning. There's no way I will ever go back to any other food. It's not going to happen.”

 

- Dachelle

 

 

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The PRO PLAN® LIVECLEAR™ Story

How did Purina discover the breakthrough behind PRO PLAN® LIVECLEAR™? With passion, innovation, and more than a decade of groundbreaking research.

Learn More

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Frequently Asked Questions

PRO PLAN® LIVECLEAR™ is unlike any other cat food on the market, so you may have questions about it. Get answers to common ones here.

See FAQs

 

 

 

Money back guaranteed

We guarantee outstanding quality and taste. If for any reason you're not satisfied, simply let us know why. Keep your original receipt and contact us on 0800 PET VIP (738 847) or AskPurina@nz.nestle.com.

*Terms and Conditions apply when submitting a claim, click here to read more.