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Your Pet, Our Passion.

TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or AskPurina@nz.nestle.com.

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Pro Plan

Introducing PRO PLAN® LIVECLEAR™

The World's First and Only Cat Allergen-Reducing Food. A safe and feline-friendly approach to reducing owners' exposure to cat allergens.

 

 

How PRO PLAN® LIVECLEAR™ Works

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All cats produce a common allergen, Fel d 1, in their saliva.

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When cats eat LiveClear, a key protein sourced from eggs binds to the Fel d 1 and neutralizes it.

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And when fed daily, LiveClear significantly reduces the allergens in cat hair and dander.

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Simply, and safely.

 

 

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Every cat is unique, and so the level of Fel d 1 they produce varies, just as every person's sensitivity level to these allergens is different. There is no ‘one size fits all’ way to manage exposure to cat allergens. Every little bit helps so a combination of management tools often works best to help reduce allergens in your home.

Your house environment is loaded with Fel d 1 allergens. Like glitter, this very sticky protein attaches itself to any surface and can remain there for a very long time. Therefore it is important to maintain your current cat allergen management regimen to allow PRO PLAN® LIVECLEAR™ to add that extra bit of help.

 

 

 

 

Pro Plan Adult Liveclear Chicken Formula Dry Cat Food - Front of Pack (210 x 210px)

PRO PLAN Adult LIVECLEAR Chicken Formula Dry Cat Food

PURINA PRO PLAN Kitten Liveclear Chicken Formula Dry Cat Food - Front of Pack (210 x 210px)

PRO PLAN Kitten LIVECLEAR Chicken Formula Dry Cat Food

Pro Plan Adult Liveclear 7 Plus Salmon and Tuna Formula Dry Cat Food - Front of Pack 210x210

PRO PLAN Adult 7+ LIVECLEAR Salmon and Tuna Formula Dry Cat Food

PURINA PRO PLAN Adult Liveclear Urinary Care Chicken Formula Dry Cat Food - Front of Pack (210 x 210px)

PRO PLAN Adult LIVECLEAR Urinary Care Chicken Formula Dry Cat Food

Pro Plan Adult Liveclear Indoor Hairball Control Chicken Formula Dry Cat Food - Front of Pack (210 x 210px)

PRO PLAN Adult LIVECLEAR Indoor. Hairball Control Chicken Formula Dry Cat Food

 

 

Discover PRO PLAN® LIVECLEAR™ Stories

Cat owners love their cats, but may have to limit contact with them due to cat allergen sensitivity. With PRO PLAN® LIVECLEAR, lives are changing for the better. See the difference it has made for real people like you.

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... “This food has absolutely been life changing. I have so much more time. I'm not constantly vacuuming. I'm not constantly cleaning. There's no way I will ever go back to any other food. It's not going to happen.”

 

- Dachelle

 

 

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The PRO PLAN® LIVECLEAR™ Story

How did Purina discover the breakthrough behind PRO PLAN® LIVECLEAR™? With passion, innovation, and more than a decade of groundbreaking research.

Learn More

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Frequently Asked Questions

PRO PLAN® LIVECLEAR™ is unlike any other cat food on the market, so you may have questions about it. Get answers to common ones here.

See FAQs

 

 

 

Money back guaranteed

We guarantee outstanding quality and taste. If for any reason you're not satisfied, simply let us know why. Keep your original receipt and contact us on 0800 PET VIP (738 847) or AskPurina@nz.nestle.com.

*Terms and Conditions apply when submitting a claim, click here to read more.