PURINA: Your Pet, Our Passion

UPDATE: To our Valued Pet Owners: We apologise for any difficulty you may have been experiencing getting your hands on your pet’s favourite foods recently. Unfortunately, like many companies, we are experiencing significant delays due to global supply challenges, and we are working as best we can to limit this impact on you. Please don’t hesitate to reach out to our team of Vet Nurses for FREE advice on 0800 738 847 or AskPurina@nz.nestle.com who can help recommend some alternatives. We are grateful for your loyalty and are always here to help.


Every Cat’s Needs


We Believe in Nourishing the Whole Pet

We Believe in Nourishing the Whole Pet


Providing your cat with complete nourishment and care starts with understanding what she needs. Here’s an overview of the essentials for helping your cat to thrive.


From providing a complete and balanced diet to avoiding the risks of obesity, what you feed your cat is essential. Visit our Diet & Nutrition section to learn more about keeping your cat well fed and properly hydrated.


At Purina, one of the reasons we love cats is because of the warm companionship they offer. But just like they provide us with affection, cats need plenty of affection in return. Make sure you spend plenty of time with your cat so that she becomes properly socialised and feels like a valuable and happy family member.





While cats are fond of sleeping, they also need to move around. They love to play and practice their hunting skills. Pouncing and running are stimulating activities that help them exercise their natural instincts. Bonus: Frequent activity helps ward off obesity.


Make sure your home is comfortable and stimulating for your cat. From providing opportunities to climb and explore safely to making sure she feels secure and comfortable.


If your cat is allowed outdoors, make sure she can always find her way home. A collar with an I.D. tag, including her name and your phone number, can make it simple for anyone that may find her to return her to your home. For additional reassurance, have a veterinarian implant a microchip in your cat, which will help any shelters or organisations find her home.


Make sure you have unbreakable food and water bowls, a clean, accessible litter box, somewhere for your cat to scratch and climb, and a comfortable place for her to sleep.


Do's and Dont's

Do's and Dont's


Do play with your cat every day. Your cat needs stimulation, and daily play will do wonders for her health and quality of life.

Do provide a scratching post or pad for your cat to sharpen her claws. If you don’t, your cat might choose your furniture as the place to express this natural behaviour.

Do make sure all litter boxes are clean and inviting. Keep your cat’s litter box in a quiet area and remove soiled litter at least once a day. For multiple cats, more boxes are necessary. We recommend one box for each cat, plus one more. Boxes should be placed in different areas of the house, if possible.





Don’t pick up your adult cat by the scruff of her neck. While mother cats often pick up their kittens this way, an adult cat is too heavy for this treatment, and it could result in pain or injury. Instead, pick up your cat with both hands – one under the chest behind the front legs, and one under the abdomen, supporting her rump.

Don’t let your cat chew on string, especially if you’re not watching. If she swallows it, it could create an intestinal blockage that might make her sick.

Don’t let your cat have access to second floor (or higher) windows that don’t have screens. She could jump out after a bird or something else exciting and seriously injure herself in a fall.