PURINA: Your Pet, Our Passion

TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or AskPurina@nz.nestle.com.



OPTINUTRITION® provides scientifically proven benefits which target specific health needs to accompany your pet throughout their life. It means that, whatever's going on in their world, you'll find a nutritional solution to match. You can rely on Purina® PROPLAN® throughout your pet's life.


You’ll be amazed at what your pet can do with the right care and
nutrition. PRO PLAN® can help you provide both, with high-quality
nutrition and expert advice.

Major breakthrough in managing cat allergens

Purina scientists have found a way to safely reduce active levels of the major cat allergen found in cats’ saliva. This can transform the way people manage cat allergens. Rather than limiting their exposure to the cat, they can limit their exposure to the allergen instead.



Dr. Satyaraj is the lead investigator on the research for cat allergens.

Learn more about managing cat allergens


PRO PLAN® is a range of excellent nutrition with scientifically proven benefits for cats. The basis of every recipe is a complete and balanced blend of all essential nutrients for good health. PRO PLAN® is made from carefully selected, top quality and easily digestible ingredients. All PRO PLAN® diets are created with the greatest care, to provide excellent nutrition with a taste that cats love.

  • Kitten OPTISTART

For the healthy development of kittens 6 weeks to 1 year. Contains OPTISTART, proven to help reinforce intestinal health and reduce risk of upsets 

  • Adult OPTIRENAL (Healthy Kidneys)

For the healthy maintenance of adult cats. Contains OPTIRENAL, a unique formulation to help promote healthy kidneys. Available in Salmon and Chicken.

  • Adult 7+ LONGEVIS

Supports overall health and key vital functions in cats aged 7 + years. Contains LONGEVIS, proven to extend the healthy lifespan and improve quality of life 

  • Derma Plus OPTIDERMA (Hairball Control)

For adult cats prone to hairball formulation or sensitive skin. Contains OPTIDERMA, to control hairballs to safely and gently move through the digestive tract

  • Delicate OPTIRENAL

For adult cats with sensitive digestion or fussy appetites. Also contains OPTIRENAL, a unique formulation to help promote healthy kidneys

  • Sterilised / Weight Loss OPTIRENAL

Weight control and management of adult cats, and supports sterilised cats urinary health. Also contains OPTIRENAL, a unique formulation to help promote healthy kidneys


  • Meaningful and proven benefits
  • OPTINUTRTION® targets the specific health needs of dogs and cats, whatever their size, lifestage or special needs.
  • Highest quality ingredients
  • Unique mix of ingredients at precise levels
  • Better health, visible improvements, superior taste


PRO PLAN® Cat Wet formulas are specially formulated to supply all the energy and nutrition you would expect from a super-premium diet, in a tasty meal format that your cat will love.


  • Adult Chicken & Rice In Gravy
  • Adult Salmon & Rice In Sauce

Available from selected pet stores, vets and rural stores nationwide.